... demotivation is always the expression of an unsatisfied need. Motivation destroyers are easy to identify: they are the actions, reactions, messages and words that tend to weaken or destroy needs that are intensely felt by...
How do you make a customer who swears by the lowest price and absolutely wants to choose the "cheapest" supplier understand that he may be on the wrong track? By reminding them that the lowest-price policy is doomed to failure, as they will only...
