Press releases & publications
Press release
February 2025
Practys Conseil deploys a
"Academy of Commercial Excellence
for EDF solar solutions
OBJECTIVES :
Train a class of 33 work-study students, facilitate their recruitment and integration.
At a time when companies are struggling to recruit salespeople, Practys Conseil, a firm with 25 years' experience in sales and management training, is deploying an innovative solution: a "sales school".
for EDF solar solutions. This ambitious scheme is designed to m meet the growing need for qualified sales staff, while offering a real job opportunity to young people who are sometimes far removed from the job market.
A MARKET UNDER PRESSURE :
The shortage of salespeople in France
The sales profession suffers from an ageing image, and has difficulty attracting new generations. Yet demand remains very high, with 96,000 job vacancies available according to Indeed, particularly in booming sectors such as renewable energies and photovoltaics. EDF solutions solaires, which employs 350 "solar consultants" across France, is faced with an ageing pyramid and a need to renew its sales force.
To meet this challenge, the company called on m Practys Conseil to structure an innovative training program and recruit a new generation of operational sales people. EDF solar solutions' commitment to this approach goes far beyond m simple recruitment: it is an investment and a corporate citizenship initiative, by training a new generation of Solar Advisors capable of supporting the energy transition with conviction and efficiency.
A unique sales school to train salespeople who know how to combine performance, ethics and customer relations.
Practys Conseil has designed a veritable "sales nursery" in partnership with the EFFOR Group training center. This program, financed by
partly funded by the French Ministry of Labor and the Auvergne Rhône-Alpes Region, is aimed at m young people aged 18 to 30. The aim is to give them a new chance by training them in a promising, high value-added profession.
The system is based on a comprehensive program, tailor-made for EDF solar solutions, alternating training (communication, influence, persuasion, psychology and marketing) and immersion.
on-the-job training to acquire excellent sales methods in the field.
Each participant is supervised by an EDF solutions solaires tutor, who in turn is accompanied by a Practys Conseil coach.
On completion of the course, participants will sit an exam to obtain the Bac + 2 NTC (Négociateur Technico-Commercial) professional qualification.
"With the EDF Solar Solutions Academy, we're not just training salespeople, we're building careers and offering a real second chance to talented young people looking for professional opportunities. Sales is a our goal is to recreate vocations for these strategic and exciting functions."
PHILIPPE LAFAIX
FOUNDER AND CHAIRMAN OF PRACTYS CONSEIL
AN EFFICIENT AND
PROMISING INITIAL RESULTS
The program began in September 2024. 39 young people have been recruited and are currently undergoing training. The program boasts an exceptional retention rate, with only 6 departures m the end of the trial period, proof of the quality of recruitment and support.
A replicable model for other companies
With this initiative, Practys Conseil demonstrates its ability to structure sales schools tailored to the specific needs of companies.
This tailor-made approach includes, m after the recruitment phase by the company :
- Design a 100% customized training program
- Deploying innovative, motivating teaching methods that include AI
- Passionate sales coaches Individual support for work-study students
The EDF Solar Solutions Academy is the first milestone in a larger project. In 2025, Practys Conseil is already announcing the forthcoming launch of the SalesLeader Academy IMMO to train sales forces in the real estate sector.
PRACTYS CONSEIL IN FIGURES :
5 permanent consultants
11 partner consultants and trainers
Live a training experience in Management and Sales Effectiveness experience
Press contacts - Agence Lug
Elise Lamberdière - elise@agencelug.fr | 06 17 65 02 65
Marion Mellier - marion@agencelug.fr | 06 61 44 47 99
About Practys Conseil
Created in 1998 m Lyon, Practys Conseil has a team of 16 people dedicated to sales performance. Its DNA: innovation and field observation. Practys Conseil designs customized persuasion, management and coaching methods, in line with the constraints and objectives of each customer and its market. Practys Conseil works with SMEs and major groups, in both BtoB and BtoC markets. References include: EDF Solutions solaires, Schmidt Groupe, GRDF, ENGIE, IZI by EDF, SYNERCIEL, Banque Postale, LNC, Marignan, Zapf GmbH, Leroy Merlin, Boulanger...