Evolve or disappear... Such is the terrible fate of the sales function, faced with the rise of the Internet and new media. For salespeople, the stakes are high: transforming their role from "transmission belt" to "turbo compressor". The...
Stand out from the crowd... In markets contested by numerous brands, where products and services are increasingly identical, the influential buying criterion becomes the brand, the image and values it conveys through its communication, its points of sale and its...
Why do I have to go to work? Why do I have to get up in the morning? What's the point of what I do? To earn a living? Pay off a loan? Prepare for retirement? That's a bit short-sighted! But above all, it's not really motivating... I recently attended a...
This may seem a secondary theme. And yet, judging by the abundance of comments, anecdotes and testimonials received during our survey, which question the lack of listening skills in the company, there is a close link between the listening skills of managers...
It's a buyer's nightmare. Even when a buyer pretends not to be concerned about the consequences of non-quality, your presentation takes on a special resonance if you mention the risks involved. Here's how it works: traditionally, quality is considered to be...
The French are astonishing. We hold the sad trophy of being the world's leading consumer of psychotropic drugs. Uniquely in the world, our fellow citizens' confidence in the future has plummeted by 35 points in 4 years, and unsurprisingly, 68% of us believe that the...
